When discussing big data, the point is often made that deriving value from the data, through analytics, is where the real business win is. Panopticon Software has been in the analysis business - specifically data visualisation - since before big data was a common term. So we found out more about the company, and how it is involved in the capital markets, from its managing director, Willem De Geer.
Q: How did Panopticon Software get its start, and what is its focus?
A: Development of Panopticon visual analysis tools began in 1999 at an emerging market brokerage, Brunswick Direct. The CTO, Sam Giertz, was facing a difficult challenge: how to efficiently deliver quality information on thousands of financial instruments in over 30 markets in a very short period of time. Giertz wanted his clients to be able to make sense of huge volumes of information quickly and then be able to make informed investment decisions based on that information.